360 About Us
LIDA360, LLC is focused on developing strong brands for corporate, non-profit and executive clients. We believe that brand equity, when fully integrated into thoughtful and targeted marketing and promotion strategies, produces high-impact results and reduces costs. LIDA360 helps clients unleash their brand to allow for measurable and consistent marketing, resulting in an increase in market share, brand awareness, differentiation and greater morale.
A consortium of experts in brand strategy, communications, social media, target marketing, research, design and web development, LIDA360 is your first place to call when you’re ready to move to the next level!
Lida Citroën
Principal
Lida Citroën thinks in full circles. She launched LIDA360 to devise corporate marketing strategies and personal branding processes with strong starting points, but no end. They’re built to continuously and intuitively revolve — and evolve — around client business objectives while proactively positioning companies to run circles around their competitors.
Lida’s background includes 23 years of designing, creating and implementing brand marketing programs and strategies for both public and private companies. She is equally comfortable developing an intuitive brand strategy through social media campaign as she is mapping out detailed marketing action plans across industries ranging from education and financial services to real estate and business process outsourcing.
Lida is not only brand-savvy, she’s business savvy. Prior to LIDA360, she served as Managing Director of Marketing & Communications at the Financial Planning Association (FPA) and led Investor Relations at the Jefferson Economic Council. She also directed brand development, marketing and communications efforts at Max Factor/Revlon, Pentax, Gibson, Dunn & Crutcher LLP, and RNL Design.
Lida thinks at a high-level. That carries over to her services: Attention-getting tall ideas backed by powerful, practical and authentic strategies that increase success, boost brand value and reduce costs. The Denver Business Journal, Forbes.com and many trade publications have all profiled Lida’s social media and brand development expertise and success.
Lida also knows how to draw a crowd. As an accomplished speaker on building personal brands, her programs, “Stand Out from the Crowd: Leveraging Your Personal Brand” and “Personal Branding Online for Today’s Executives” consistently generate rave reviews. Her insights into “Intentional Networking” empowers audiences to create, build and cultivate a career-growing network of contacts in-person and online. Plus, many high-achieving individuals count on Lida’s personal branding expertise to help them take their businesses further and/or become respected thought leaders that control the fate of their own reputations.
In addition to watching her client’s backs, Lida enjoys giving back by getting involved with organizations such as Mile High Down Syndrome Association, Wall Street War Fighters Foundation and The Women’s Vision Foundation. She is active in her community as well, having served on the boards of directors for Commercial Real Estate Women (CREW) Denver; Denver Children’s Home; Executive Real Estate Roundtable, University of Denver; and Legal Center for People With Disabilities and Older People. Lida is a Leadership Denver graduate and holds a bachelor’s degree in Political Science from Pomona College in Claremont, California.
Terri Johanson
Marketing
Terri’s background is in the corporate retail sector - working in sales, marketing and training for 13 years. For nine years, Terri was brand manager for Oakley, where she directed and increased $1million+ key account business in the U.S. She brings deep experience in creating product and marketing launch plans, executing large-scale marketing initiatives across multiple target audiences, graphic design and training.
At LIDA360, Terri supports marketing and communications for the Firm, as well as select client engagements. Her passion is working with organizations and businesses that want to bridge the gap between economic growth and social and environmental justice.
LIDA360, LLC is focused on developing strong brands for corporate, non-profit and executive clients. We believe that brand equity, when fully integrated into thoughtful and targeted marketing and promotion strategies, produces high-impact results and reduces costs. LIDA360 helps clients unleash their brand to allow for measurable and consistent marketing, resulting in an increase in market share, brand awareness, differentiation and greater morale.
A consortium of experts in brand strategy, communications, social media, target marketing, research, design and web development, LIDA360 is your first place to call when you’re ready to move to the next level!
Lida Citroën
Principal
Lida Citroën thinks in full circles. She launched LIDA360 to devise corporate marketing strategies and personal branding processes with strong starting points, but no end. They’re built to continuously and intuitively revolve — and evolve — around client business objectives while proactively positioning companies to run circles around their competitors.Lida’s background includes 23 years of designing, creating and implementing brand marketing programs and strategies for both public and private companies. She is equally comfortable developing an intuitive brand strategy through social media campaign as she is mapping out detailed marketing action plans across industries ranging from education and financial services to real estate and business process outsourcing.
Lida is not only brand-savvy, she’s business savvy. Prior to LIDA360, she served as Managing Director of Marketing & Communications at the Financial Planning Association (FPA) and led Investor Relations at the Jefferson Economic Council. She also directed brand development, marketing and communications efforts at Max Factor/Revlon, Pentax, Gibson, Dunn & Crutcher LLP, and RNL Design.
Lida thinks at a high-level. That carries over to her services: Attention-getting tall ideas backed by powerful, practical and authentic strategies that increase success, boost brand value and reduce costs. The Denver Business Journal, Forbes.com and many trade publications have all profiled Lida’s social media and brand development expertise and success.
Lida also knows how to draw a crowd. As an accomplished speaker on building personal brands, her programs, “Stand Out from the Crowd: Leveraging Your Personal Brand” and “Personal Branding Online for Today’s Executives” consistently generate rave reviews. Her insights into “Intentional Networking” empowers audiences to create, build and cultivate a career-growing network of contacts in-person and online. Plus, many high-achieving individuals count on Lida’s personal branding expertise to help them take their businesses further and/or become respected thought leaders that control the fate of their own reputations.
In addition to watching her client’s backs, Lida enjoys giving back by getting involved with organizations such as Mile High Down Syndrome Association, Wall Street War Fighters Foundation and The Women’s Vision Foundation. She is active in her community as well, having served on the boards of directors for Commercial Real Estate Women (CREW) Denver; Denver Children’s Home; Executive Real Estate Roundtable, University of Denver; and Legal Center for People With Disabilities and Older People. Lida is a Leadership Denver graduate and holds a bachelor’s degree in Political Science from Pomona College in Claremont, California.
Terri Johanson
Marketing
Terri’s background is in the corporate retail sector - working in sales, marketing and training for 13 years. For nine years, Terri was brand manager for Oakley, where she directed and increased $1million+ key account business in the U.S. She brings deep experience in creating product and marketing launch plans, executing large-scale marketing initiatives across multiple target audiences, graphic design and training.At LIDA360, Terri supports marketing and communications for the Firm, as well as select client engagements. Her passion is working with organizations and businesses that want to bridge the gap between economic growth and social and environmental justice.
