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Corporate Branding

“A brand is a promise you make with your clients and customers. It is what they use to assign you value.”
Does your lobby match your Website?
A corporate brand is more than a mark or a name – more than the iconic swish of Nike or the four-tone chime of Intel. A corporate brand is the promise of an experience; it is your reputation, and it’s an expectation held by your clients. A strong brand always holds up to the expectation. Your company already has a brand. Your target audiences determine the value of that brand – and if the brand doesn’t resonate with them, it will not hold value over time. If reputation management is not part of your daily routine, erosion of your corporate value is inevitable.

The LIDA360 corporate branding process increases your company’s success by enhancing the authenticity and consistency of the brand. We help clients identify and refine brand messaging, leverage brand value in business development, and create strategies for reputation management and integrating the brand across various media.

LIDA360 business services are built to seamlessly integrate into existing programs, creating new opportunities to build market share, boost employee and client morale, and enhance corporate value. They include:

Corporate Brand Development
  • Brand audits, assessments, development and strategies
  • Discovery of key corporate brand assets
  • Positioning and leveraging strategies for brand extension; new products and services; staff engagement and key stakeholder buy-in
Marketing Solutions
  • Design of marketing programs to support product and service offerings
  • Communication and messaging development across social media, Web 2.0 tools, electronic communications, Web content and direct mail
  • Development of tactical reputation management and marketing tools, such as advertising, press releases, articles
Speaking and Training
  • Corporate and non-profit branding and the steps to clearly articulating a vision
  • Brand alignment to increase employee morale
  • Reputation management to ensure brand equity in key target markets
  • Key message and marketing communications training
  • Business development, sales and networking training
Executive Personal Branding
  • Leadership development through personal branding
  • Personal brand assessment and personal branding coaching
  • Team development and professional impact to the bottom line
  • Reputation management skills and strategies online, in print and in person
Corporate and Non-Profit
• Advantage Credit
• ARC Capital Development
• Autism Pro
• Bio-Logical Capital
• Cache Creek Partners
• Concierge Resource
• DemandPoint
• DifferenceWORKS, Inc.
• East West Strategy Group
• Educational Tools, Inc. (now Triumph Learning)
• EnergyRM
• Equilibrium Capital Group
• Families First
• Fuse Capital
• Max Muscle Sports Nutrition
• Mile High Down Syndrome Assoc.
• netTrekker
• Prime West Colorado
• Renaissance UltraSound
• Spectra Mortgage
• TalenTrust
• Tall Grass Aveda Spa
• TeleTech
• The Boomer Group (now The Experience Factor)
• Wall Street Warfighters Foundation

Corporate Branding
  • Brand development
  • Brand assessment
  • Strategic marketing
  • Targeted communications
  • Executive coaching
  • Social media marketing
  • Reputation management
Personal Branding
  • Personal branding for executives
  • Thought leader development
  • Promotions
  • Reputation management
  • Social media development
  • Personal branding
  • Reputation management
  • Training and coaching
  • Seminars and keynotes
  • Professional groups, associations, corporations and businesses
  • College and university students
  • Personal branding articles
  • Reputation management videos
  • Tools and resources
  • Podcasts and webinars
  • “Reputation 360: Creating power through personal branding”
  • Press Kit
  • “Reputation 360: Creating power through personal branding”
  • Stand Apart From Your Competition DVD
  • Tools and resources
  • Video
  • Speaking and training
  • Presentations and seminars
About Us
  • About LIDA360
  • Lida Citroën