360 Speaking/Training
Personal Branding for Today’s Executive
Everyone has a personal brand – either by design or default. Your personal brand is how you are known and the value others assign you. Right or wrong, their perception is your reality! Developing and managing your personal brand allows you to create and attract opportunities by building credibility for your unique value. Lida Citroën helps executives and business professional take ownership of their personal brands and manage their reputation, enhancing their authentic contribution to the organization.
As a keynote speech or seminar, participants will experience an informative, motivating and upbeat program while learning how to:
Building Your Personal Brand Using Social Media
Do you Tweet, blog, comment or post? How LinkedIn are you? Managing your reputation and developing your personal brand online in an era of transparency and information availability is critical.
Lida teaches you how to create, manage and control your online reputation through this keynote or seminar program. We’ll explore: brand building through social media tools including: FaceBook, LinkedIn, Twitter and other Web 2.0 tools.
Specific take-aways include:
Recent Presentations Include:
• Association for Corporate Growth (ACG) Conference
• Western Union
• AXA Advisors
• StarTek
• TSquared Executive Panel
• 2009 Women’s Success Forum
• IRIS 10th Annual National Conference
• National Association of Asian American Professionals
• Asian Chamber of Commerce
• Rocky Mountain Special Libraries Association / Colorado Association of Law Librarians
• CNA Insurance
• Wells Fargo
• IPMA-HR Conference
• SHRM, CSU Chapter
• The Sales Association
• Colorado Society of CPAs
• DaVinci Institute
• University of Denver, Real Estate Construction Management School / National Association of Homebuilders
• University of Denver / Women of Enterprise Conference
• Women in Cable & Telecom
• Women’s Vision Foundation
• WIT-HIT
• Discovery Job Network
“Your brand is what sets you apart from everyone else.” – Lida Citroën
Personal Branding for Today’s Executive
Everyone has a personal brand – either by design or default. Your personal brand is how you are known and the value others assign you. Right or wrong, their perception is your reality! Developing and managing your personal brand allows you to create and attract opportunities by building credibility for your unique value. Lida Citroën helps executives and business professional take ownership of their personal brands and manage their reputation, enhancing their authentic contribution to the organization.
As a keynote speech or seminar, participants will experience an informative, motivating and upbeat program while learning how to:
- Discover what makes YOU unique
- Impact the bottom line and getting credit for your work
- Take responsibility for your career, and your success
- Develop strong teams and empower individuals
- Create a roadmap for success
- Show up and be authentic in all situations
- Live your brand through authentic and consistent action!
- Online social media and social networking
- Elevator speeches
- Intentional Networking™
- Marketing effectively
- Presenting themselves in a way that is consistent with their values
Building Your Personal Brand Using Social Media
Do you Tweet, blog, comment or post? How LinkedIn are you? Managing your reputation and developing your personal brand online in an era of transparency and information availability is critical.
Lida teaches you how to create, manage and control your online reputation through this keynote or seminar program. We’ll explore: brand building through social media tools including: FaceBook, LinkedIn, Twitter and other Web 2.0 tools.
Specific take-aways include:
- Understand various social networking tools (FaceBook, Twitter, LinkedIn and more)
- Uncover your audiences’ needs,
- Design your online presence to create an authentic representation of yourself
- Monitor (through metrics and analytics) the brand equity of your online presence
- Engage search engine optimization (SEO) strategies to create your online presence
Recent Presentations Include:
• Association for Corporate Growth (ACG) Conference
• Western Union
• AXA Advisors
• StarTek
• TSquared Executive Panel
• 2009 Women’s Success Forum
• IRIS 10th Annual National Conference
• National Association of Asian American Professionals
• Asian Chamber of Commerce
• Rocky Mountain Special Libraries Association / Colorado Association of Law Librarians
• CNA Insurance
• Wells Fargo
• IPMA-HR Conference
• SHRM, CSU Chapter
• The Sales Association
• Colorado Society of CPAs
• DaVinci Institute
• University of Denver, Real Estate Construction Management School / National Association of Homebuilders
• University of Denver / Women of Enterprise Conference
• Women in Cable & Telecom
• Women’s Vision Foundation
• WIT-HIT
• Discovery Job Network
About the Presenter/Trainer:
Lida Citroën has been helping businesses and professionals uncover and develop their true brand value for more than 20 years. As principal of LIDA360, she helps her clients tap into their unique brand assets to produce effective and measurable marketing programs. Her methodology and approach are both innovative and practical, and she is recognized for her contagious passion for quality. Read some of the testimonials from past attendees of her program.
Lida Citroën has been helping businesses and professionals uncover and develop their true brand value for more than 20 years. As principal of LIDA360, she helps her clients tap into their unique brand assets to produce effective and measurable marketing programs. Her methodology and approach are both innovative and practical, and she is recognized for her contagious passion for quality. Read some of the testimonials from past attendees of her program.
