360 Marketing

Following branding, marketing is how you drive engagement from the world with your brand. When you market your services or product, you inform, educate and invite participation with the value of your brand to the audience who will view you as most relevant. Marketing to this audience in the way they want to be marketed to is critical. Understanding the functional and emotional needs and drivers of the audience, and the tolerance of what the market will bear, affects not only marketing strategy, but naming, pricing and positioning as well. A strong brand makes positioning and marketing effective and efficient.

Lida360 marketing services integrate your brand with your marketing at the strategic level and at the implementation and tactical stage. We have deep experience designing, developing and managing business-to-consumer (B2C) and business-to-business (B2B) marketing and sales programs across a variety of industries.

Lida360 creates integrated programs that improve consistency and cost savings:

• Marketing campaign strategy
• Websites and copy development
• Online marketing, SEO, SEM
• Marketing ROI, analytics and metrics design
• Marketing research
• E-commerce initiatives
• Membership, fundraising and development
• Channel and distribution marketing
• Direct marketing