Video Interviews

710 KNUS
• Business Unconventional with David Biondo and Dean Rotbart (2013)

7News
• Job interview tips with LIDA360 (2013)

9News
• Tips to make you the perfect job candidate (2013)
• How college grads can score jobs by rebranding (2012)
• Business leaders learning lessons from Tim Tebow (2012)
• From the frontlines to Wall Street (2011)
• Expert: Personal branding tips and tricks (2011)
• Help Wanted Week (2011)

Fox 31 News
• Lida’s work with military veterans (2011)

ColoradoBiz Magazine
• Social Media in Business -- Strategy is Crucial!
• Social media helped reputation management expert

CW2
• Program helps vets transition into business world (2011)

KOA 850 Radio
• Tips for standing apart from your competition (2011)

Mile Hi Radio
• Tips for Veterans on Employment (2011)

Monster.com
• Transitioning Veterans into Civilian Jobs (2012)

Articles Published and Interviews

Fortune Magazine
• Your career: The perils of self-promotion (2011)

ICOSA Magazine
• From The Battlefield To Business (2013)

ColoradoBiz Magazine
• Customers: Here’s what they really, really want. (2012)
• Holiday networking on steroids (2012)
• Can you be yourself and still fit in? (2012)
• Aligning personal and corporate brands (2012)
• Cancer is not your brand. Embrace the wholeness of your identity (2012)
• Pay it forward. Is serving part of your brand? (2012)
• Top 10 reasons to avoid social media. Jumping online isn’t a given. (2011)
• Saying You’re a Good Kisser Isn’t Enough (2011)
• Your logo is not your brand...unless you're a cattle rancher (2011)
• Ego surfing is a good exercise! So go Google yourself today (2011)
• Don’t forget Cathy, Alan and Curtis. Frontline employees as brand ambassadors (2011)
• Why you? The importance of building a personal brand (2011)
• Consultant helps wounded vets transition to Wall Street (2011)
• How much info is TMI? (2011)
• Reputation as a critical innovation tool: Personal branding starts with you. (2011)
• Why Reputation is Everything (2011)

Denver Business Journal
• Should professional service firms use Facebook, Twitter? (2012)
• Certain traits can help business women succeed (2010)
• Great Ideas: Readers offer suggestions to improve Denver area, Colorado (2010)
• Branding focuses on more than just company product (2010)

Social Media Marketing Magazine
• A Flu Shot for Your Online Brand (2011)
• Why Should I "Like" You? Smart Brands Build Followers Online (2011)
• Creating Brand Strategy for Online Marketing (2011)
• How Real Should Your Brand Be Online? (2011)
• Social Media Marketing: What’s Brand Got to Do with It? (2010)
• Building Sticky Brands through B2B Social Media Marketing (2010)

NIBA Journal
• Stand Apart From Your Competitors | Build Power with a Strong Brand. Part 1 (2011)
• Stand Apart From Your Competitors | Build Power With a Strong Brand. Part 2 (2011)
• Stand Apart From Your Competitors | Build Power with a Strong Brand. Part 3 (2011)

American Banker
• Reputation Remains Industry's No. 1 Problem — Here's How to Fix It
• Focus on Your Bank's Brand, Not the Industry's

National Association of Realtors Magazine
• Relationship Management: When One Bad Client Threatens Your Good Name

Snow Magazine
• Don’t Wreck It. Protect It.

Military.com
• Build Your Brand Before Your Resume
• Holiday Networking Tips
• Crafting Your Elevator Pitch
• Authenticity is Key to Transitioning
• Build a Networking Strategy for your Transition
• Veterans Transitioning from Military to Civilian Careers
• Expert Q&A: Using Your Social Network
• Military Transition Q&A: Finding the Right Fit
• Military Transition Q&A: Image Matters
• Navigating Your Transition: Reputation Matters

MO.com
• Interview with Lida Citroen (2012)

Blogs
• You, Your Network & Your Digital Legacy: Personal Branding for Teachers
• Personal Branding Requires Authenticity (Peter Sterlacci Blog)
• Egosurfing with Lida Citroen of LIDA360 (Treyz Social Media)
• 36 Ways to Create a High Impact Elevator Pitch (Dr. Shannon Reece) (2012)
• Egosurfing with Lida Citroen of LIDA360 (Treyz Social Media) (2011)

LIDA360 YouTube

• Crafting the Perfect Elevator Pitch
• School Professionals and Personal Branding
• Building credibility in your personal brand
• Your personal brand helps you make hard career choices
• Marketing to a target audience: Do you know what they need?
• Responding to negative online blog posts
• Job Search Tips: Webinar for Military Veterans Transitioning to Civilian Careers
• Personal branding & reputation management tips for the New Year
• Personal branding and reputation management presenter, keynote speaker and trainer, Lida Citroen (HIGHLIGHT REEL)
• Network with industry experts, gain valuable insight
• Personal branding overview by Lida Citroen
• Client testimonial for Lida Citroen
• Social media landmines to avoid during the holidays
• 3 Key social media tips for retaining brand integrity
• Back to basics - Corporate brand foundation
• Lida Citroen on personal branding: Perception is reality

Articles

• Do Your Customers Feel Appreciated? What Your Best Customers May Not Be Telling You.
• Marketing? Consider Your Audience's Needs First
• Is Your Company's Brand "Shovel Ready"?
• Creating Your Personal Leadership Strategy
• Understanding Corporate Marketing and Sales
• Reputation Management: Branding Comes Before Marketing
• Remember: The Mic Is Always On
• The Loudest Feedback Is Silence
• The Importance Of Discretion On The Front Line
• A Business Leader Playbook by Tim Tebow
• The Simplicity and Elegance of Branding
• Hope Is Not a Strategy
• Personal Branding Case Studies
• Empower Your Employees as Online Brand Evangelists
• Perception is Everything
• Does Your Company Brand Need a Tune-Up?
• 10 Quick Tips for Building Your Brand Online
• 10 Tips for Marketing Your Personal Brand
• What Did She Call Me?
• PC or MAC? A Look At Brand Loyalty
• Personalize Client Appreciation
• Who's Controlling Your Reputation?
• Measuring Brand Marketing
• Marketing Effectively in a Turbulent Economy
• Authenticity in Marketing
• Engagement Marketing: The Future of Client Marketing
• Does Your Website Match Your Lobby?

Press Room

01/17/2013	LIDA360 to Host Personal Branding Workshop Open to the Denver Public on January 25
01/15/2013	Lida Citroen, of LIDA360, Offers Tips On How to Start 2013 With a Clean Slate
01/10/2013	LIDA360 Offers Professionals Tips for Dealing with a Holiday (Reputation) Hangover
01/9/2013	Lida Citroen, of LIDA360, to Speak to Colorado Women's Bar Association
12/18/2012	LIDA360 Announces 5 Tips to Tie Up Personal Branding Before Year End
12/12/2012	LIDA360 Offers Complimentary Resources to Help Veterans Transition to Civilian Careers
12/6/2012	LIDA360 to Host Personal Branding Workshop Open to the Denver Public on January 25
11/27/2012	LIDA360 Announces Ten Tips to Networking at Your Company Holiday Party
10/25/2012	LIDA360 Releases Important Tools for Educators, School Districts and School Transportation Professionals
10/10/2012	Lida Citroën reveals body language insights from election debates
09/19/2012	LIDA360 Announces Tips for College Seniors: Focus on Building a Personal Brand and Reputation
09/10/2012	LIDA360 Announces the Addition of Marketing Expert
08/21/2012	Lida Citroen to Speak on Personal Branding at Women Veteran's Event
08/14/2012	LIDA360 Announces Tips to Fix a Damaged Reputation
08/8/2012	LIDA360 Offers Social Networking Webinar for Transitioning Veterans
05/23/2011	Colorado Author Helps You Manage Your Personal Brand to Attract Opportunity
05/18/2011	What’s In a Name? Managing Your Personal Brand to Attract Opportunity
02/25/2011	Local Business Executive Helps Veterans Transition from War to Wall Street
01/01/2011	Lida Citroën Press Kit