LIDA360 Logo
Contact Us
Follow us on:

Media Room

Personal Branding

5 Things Your Mother Never Told You About Your Reputation
NIBA Journal - 2014
To Raise a Well-Adjusted Adult, Teach Your Kid Early About the Value of Reputation
Entrepreneur Magazine - 2014
4 Basics for Building (or Repairing) Your Personal Brand
Entrepreneur Magazine - 2014
The ABCs of Personal Branding
Social Media Today - 2014
What Does Your Image Say About Your Personal Brand?
Career Attraction - 2014
Repairing Your Reputation After a Branding Boo Boo
Career Attraction - 2014
Is Your Body Language Giving People the Wrong Impression?
Career Attraction - 2014
5 Days to a Healthier, Happier, and More Effective Network
Nimble Blog - 2014
Creating Power Through Personal Branding with Lida Citroen
Business Unconventional with David Blondo and Dean Rotbart - 2013
Connect & Collaborate radio show with ICOSA on 710 KNUS
710KNUS - 2013
Landmines to Avoid When Building Your Personal Brand
Career Attraction - 2013
Business Owners Offer Some Tips on Creating Your Unique Personal Brand
Rescue A CEO - 2013
Business leaders learning lessons from Tim Tebow
9News - 2012
Branding Expert, Lida Citroen
Mile Hi Radio - 2012
Can you be yourself and still fit in?
ColoradoBiz Magazine - 2012
Aligning personal and corporate brands
ColoradoBiz Magazine - 2012
Cancer is not your brand. Embrace the wholeness of your identity
ColoradoBiz Magazine - 2012
Pay it forward. Is serving part of your brand?
ColoradoBiz Magazine - 2012
Should professional service firms use Facebook, Twitter?
Denver Business Journal - 2012
You, Your Network & Your Digital Legacy: Personal Branding for Teachers
KnowNewIdeas - 2012
Personal Branding Requires Authenticity
Peter Sterlacci Blog - 2012
36 Ways to Create a High Impact Elevator Pitch
Dr. Shannon Reece Blog - 2012
Expert: Personal branding tips and tricks
9News - 2011
Tips for standing apart from your competition
KOA 850 Radio - 2011
Top 10 reasons to avoid social media. Jumping online isn’t a given
ColoradoBiz Magazine - 2011
Ego surfing is a good exercise! So go Google yourself today
ColoradoBiz Magazine - 2011
Why you? The importance of building a personal brand
ColoradoBiz Magazine - 2011
How much info is TMI?
ColoradoBiz Magazine - 2011
Reputation as a critical innovation tool: Personal branding starts with you
ColoradoBiz Magazine - 2011
Why Reputation is Everything
ColoradoBiz Magazine - 2011
Egosurfing with Lida Citroen of LIDA360
Wild Social Media - 2011
Certain traits can help business women succeed
Denver Business Journal - 2010

Military

Why Hiring a Military Veteran Could Be Your Best Business Decision
Business Know-How - 2014
How hiring a military veteran could help your business grow
Boulderopolis - 2014
Why Hiring A Military Veteran Could Be Your Best Business Decision
Veterans Enterprise - 2014
From the Military to Corporate World
Gatehouse Media - 2014
Veterans: Your Job Is to Create Value
Every Veteran Hired Blog - 2014
Veterans must learn to promote themselves to employers
Pocono Record - 2014
How Personal Brand Helps You Land the Job
USAA - 2014
Veteran Transitioning Tutorial
Jump Wings - 2014
Private Sector Tackles Veteran Joblessness
US News and World Report - 2014
Hiring Veterans Makes Smart Business Sense
Impact Publishing - 2014
Veteran’s Day Interview
Michael Cohen Radio Show - 2014
Why Hiring A Military Veteran Could Be Your Best Business Decision
Veterans Reporter News - 2014
Die Veteranen AG
Handelsblatt - 2014
12 Things You Are Doing to Hurt Your Job Search
Military.com - 2014
5 Insights for Veterans Competing in the Civilian World
Entrepreneur.com (Entrepreneur Magazine) - 2014
Why Hiring a Military Veteran Could Be a Contractor’s Best Business Decision
Construction Executive - 2014
Why Hiring A Military Veteran Could Be Your Best Business Decision
Workplace Connection - 2014
Expert Tips for Hiring Veterans
Love To Know Blogs: HR Matters - 2014
Should Your Company Hire Veterans?
Love To Know Blogs: HR Matters - 2014
Veterans in Transition
The VVA Veteran - 2014
Business: Veterans huge assets to thoughtful Williamsburg companies
The Virginia Gazette - 2014
Military vets face battle to find jobs
Florida Today - 2014
What To Do: First Months of a Job Search
Military.com - 2014
Why veterans make great employees
Jim Blasingame - 2014
Veterans are having a more difficult time of finding work
Jim Blasingame - 2014
Hiring a veteran could be a great business decision
ColoradoBiz - 2014
The Key to Post-Military Career Success: Prepare Now
Business News Daily - 2014
From the battlefield to the boardroom: helping veterans succeed at work
The Guardian - 2014
5 Secrets for a Standout Resume
Military.com - 2014
10 Things Veterans Want Hiring Managers to Know About Them
NBCNews.com - 2014
10 Things Veterans Want Hiring Managers to Know About Them
Entrepreneur.com - 2014
Firms say hiring vets is worth extra effort – here's what they do
Crain’s Detroit Business - 2014
Is Entrepreneurship Right for Your Next Career?
Military.com - 2014
The Military Veteran as an Entrepreneur
The CEO Magazine - 2014
What to Look for in a Great Employer
Military Transition News - 2014
Connect & Collaborate - Remember Veterans
ICOSA Magazine - 2014
Workzone: Returning vets are seeing new options
Pittsburg News - 2014
Veterans need a ‘brand’ in order to get jobs
9News - 2014
Back on Track
USAA Magazine - 2014
Veterans find military service no leg up in job market
Citizen Times - 2014
What's in the Book Basket This Week? Politics and Children (I repeat myself)
Magic City Morning Star - 2014
From Service to Civilian: Four Career Challenges Veterans Face
Military News - 2014
Personal Branding Helps Veterans' Careers Thrive
KMI Media Group Blog - 2014
Military spouses make working their mission
NY Post - 2014
Program, Book Aid Veterans In Post-Military Business World
Southwest Times Record - 2014
Shinseki's departure paves the way for reforms in VA
La Opinion - 2014
Your Next Mission with Lida Citroen
At The Helm: Women in Biz - 2014
Why Veterans Must Relearn the Concept of Trust
Military.com - 2014
Your Personal Brand Matters Most!
Military Transition News - 2014
5 Tips on Staying Positive During a Job Search
Military.com - 2014
The Military Benefits Podcast: Military Transition Tips
Military.com - 2014
7 Networking Myths Debunked
Military.com - 2014
New Resource For Veterans Transitioning to a Civilian Career
9News - 2013
Job tips for recent college grads, military vets
9News - 2013
New Social Media Sites Help Military Manage, Find New Careers
DCMilitary.com - 2013
From The Battlefield To Business: Transitioning Our Veterans Into The Workforce
ICOSA Magazine - 2013
From The Battlefield To Business (PDF)
ICOSA Magazine - 2013
How to Network at a Job Fair
Military.com - 2013
Female Veteran Hiding Service
Military.com - 2013
Self-Promotion Will Feel Foreign to a Veteran
Military.com - 2013
Going Back to School After Transitioning
Military.com - 2013
Asking for Recommendations as You Build Your Brand
Military.com - 2013
Discussing Prior Service With Interviewers
Military.com - 2013
Failure IS an Option: 4 Tips to Handle Rejection
Military.com - 2013
What Is Your Unique Value Proposition
Military.com - 2013
Build Your Brand Before Your Resume
Military.com - 2013
The War at Home: The Struggle for Veterans to Find Jobs
OnlineCollege.org - 2013
Holiday Networking Tips
Military.com - 2012
Crafting Your Elevator Pitch
Military.com - 2012
Authenticity is Key to Transitioning
Military.com - 2012
Build a Networking Strategy for your Transition
Military.com - 2012
Expert Q&A: Using Your Social Network
Military.com - 2012
Military Transition Q&A: Finding the Right Fit
Military.com - 2012
Military Transition Q&A: Image Matters
Military.com - 2012
Navigating Your Transition: Reputation Matters
Military.com - 2012
From the front lines to Wall Street
9News - 2011
Lida’s work with military veterans
Fox 31 - 2011
Tips for Veterans on Employment
Mile Hi Radio - 2011

Career/Job Searching

Social Media

5 tips to clean up online profiles when job hunting
9News - 2014
How to Become a Social Networking Start and Kickstart Your Career
Jobbly Co. - 2014
3 Ways Social Networking Paid Off for Me (and How to Get It to Pay Off for You, Too)
Career Attraction - 2014
The Brand of YOU: Managing Your Reputation in a Digital World
Colorado Society of CPAs - 2014
Are You Showing Up Naked Online?
Social Media Today - 2014
11 Things You Should Not Post Online
Social Media Today - 2014
Should You Friend Your Boss on Facebook?
Career Attraction - 2014
Personal Branding Online With Lida Citroen
Mile Hi Radio - 2013
How to Develop a Social Media Strategy for Your Career
Career Attraction - 2013
Social Media Cheat Sheet: Knowing Who to Invite (and How) on LinkedIn
Social Media Today - 2013
Social Media Cheat Sheet: LinkedIn Connections (Part 1)
Social Media Today - 2013
3 Rules for Building Social Equity for Your Personal Brand
Social Media Today - 2013
Family Finances: Polish your online image
Kiplinger - 2013
The truth about lying online
ColoradoBiz Magazine - 2013
Should the CEO tweet?
ColoradoBiz Magazine - 2013
Create demand with your brand
ColoradoBiz Magazine - 2013
Social Media in Business -- Strategy is Crucial!
ColoradoBiz Magazine - 2011
Social media helped reputation management expert
ColoradoBiz Magazine - 2011
A Flu Shot for Your Online Brand
Social Media Marketing Magazine - 2011
Why Should I "Like" You? Smart Brands Build Followers Online
Social Media Marketing Magazine - 2011
Creating Brand Strategy for Online Marketing
Social Media Marketing Magazine - 2011
How Real Should Your Brand Be Online?
Social Media Marketing Magazine - 2011
Social Media Marketing: What’s Brand Got to Do with It?
Social Media Marketing Magazine - 2010
Building Sticky Brands through B2B Social Media Marketing
Social Media Marketing Magazine - 2010

Networking

Corporate Branding

Brands named Isis face tough choice
CBS Money Watch - 2014
How to handle a scandal
Investment News - 2014
Three great ways to go beyond your comfort zone
ColoradoBiz Magazine - 2013
Entrepreneurs Share Their Best Business Advice
Rescue A CEO - 2013
Customers: Here’s what they really, really want.
ColoradoBiz Magazine - 2012
Aligning personal and corporate brands
ColoradoBiz Magazine - 2012
Should professional service firms use Facebook, Twitter?
Denver Business Journal - 2012
Reputation Remains Industry's No. 1 Problem — Here's How to Fix It
American Banker - 2012
Focus on Your Bank's Brand, Not the Industry's
American Banker - 2012
Relationship Management: When One Bad Client Threatens Your Good Name
National Association of Realtors Magazine - 2012
Don’t Wreck It. Protect It.
Snow Magazine - 2012
Saying You’re a Good Kisser Isn’t Enough
ColoradoBiz Magazine - 2011
Your logo is not your brand...unless you're a cattle rancher
ColoradoBiz Magazine - 2011
Don’t forget Cathy, Alan and Curtis. Frontline employees as brand ambassadors
ColoradoBiz Magazine - 2011
A Flu Shot for Your Online Brand
Social Media Marketing Magazine - 2011
Why Should I "Like" You? Smart Brands Build Followers Online
Social Media Marketing Magazine - 2011
Creating Brand Strategy for Online Marketing
Social Media Marketing Magazine - 2011
How Real Should Your Brand Be Online?
Social Media Marketing Magazine - 2011
Stand Apart From Your Competitors | Build Power with a Strong Brand. Part 1
NIBA Journal - 2011
Stand Apart From Your Competitors | Build Power With a Strong Brand. Part 2
NIBA Journal - 2011
Stand Apart From Your Competitors | Build Power with a Strong Brand. Part 3
NIBA Journal - 2011
Branding focuses on more than just company product
Denver Business Journal - 2010
Social Media Marketing: What’s Brand Got to Do with It?
Social Media Marketing Magazine - 2010
Building Sticky Brands through B2B Social Media Marketing
Social Media Marketing Magazine - 2010

College Graduates

GREAT MEDIA INTERVIEWS

Lida is highly sought after for her ease and approachability in live or recorded TV and radio interviews. Her articles are published nationally in trade, business and blog publications focused on sales, branding, leadership and reputation management.







Corporate Branding
  • Brand development
  • Brand assessment
  • Strategic marketing
  • Targeted communications
  • Executive coaching
  • Social media marketing
  • Reputation management
Personal Branding
  • Personal branding for executives
  • Thought leader development
  • Promotions
  • Reputation management
  • Social media development
Speaking
  • Personal branding
  • Reputation management
  • Training and coaching
  • Seminars and keynotes
  • Professional groups, associations, corporations and businesses
  • College and university students
Media
  • Personal branding articles
  • Reputation management videos
  • Tools and resources
  • Podcasts and webinars
  • “Reputation 360: Creating power through personal branding”
  • Press Kit
Store
  • “Reputation 360: Creating power through personal branding”
  • Stand Apart From Your Competition DVD
  • Tools and resources
  • Video
  • Speaking and training
  • Presentations and seminars
About Us
  • About LIDA360
  • Lida Citroën
  • Lindsay Jefferson