360 Personal Branding
Q: Who needs a Personal Brand?
A: Anyone who wants to differentiate themselves, or their services, from their competition.
Example: Attorney looking to build a practice and a reputation for excellence in a practice area, but whose name is not on the letterhead yet.
Example: Accountant known as being an “audit guy” rather than expert at investigative, forensic accounting solutions for mid-size companies poised for acquisition.
Example: CEO viewed as being “difficult to deal with” who really needs to build buy in from internal and external stakeholders.
Example: Executive looking to grow their value in the organization who is referred to as “not leader material” by peers and supervisors.
Have you ever received feedback and thought, “That’s not me!”?
Are you envious of people who love what they do for a living?
Personal branding uncovers your true values, interests and desires, enabling you to articulate and manage your desired reputation, and align your brand with a key audience. Personal branding empowers you to enjoy more meaningful, focused and productive work and relationships. Owning your personal brand separates you from the masses and makes you stand out from the crowd!
Everyone has a brand - by design or by default. Your personal brand is the perception others have about you and the value they assign you. Your brand sets the expectation for the experience others will have with you. For several years, Lida Citroën, has been helping professionals uncover their personal brands to achieve clarity, focus and direction in the marketing of their strengths, uniqueness and value add with employers or clients.
Are you envious of people who love what they do for a living?
Personal branding uncovers your true values, interests and desires, enabling you to articulate and manage your desired reputation, and align your brand with a key audience. Personal branding empowers you to enjoy more meaningful, focused and productive work and relationships. Owning your personal brand separates you from the masses and makes you stand out from the crowd!
Everyone has a brand - by design or by default. Your personal brand is the perception others have about you and the value they assign you. Your brand sets the expectation for the experience others will have with you. For several years, Lida Citroën, has been helping professionals uncover their personal brands to achieve clarity, focus and direction in the marketing of their strengths, uniqueness and value add with employers or clients.
What CEO's Say About LIDA360
"Over the last couple of years, Lida has developed the personal branding work for industry leaders I know and myself. She is also the person I trusted to help the founder of one of our companies be positioned as a leading expert in her industry. Through her I learned that my personal brand is not what I think of me, it is what my audience and constituents thinks of me. I have worked with her to make sure my message, my process and results are in alignment with my objectives. She will help you develop your personal brand and map the different methodologies and processes you can start using now to make sure your personal brand is being communicated in an intentional way."
Kevin Custer, CEO, Autism Pro
Her services include:
"Over the last couple of years, Lida has developed the personal branding work for industry leaders I know and myself. She is also the person I trusted to help the founder of one of our companies be positioned as a leading expert in her industry. Through her I learned that my personal brand is not what I think of me, it is what my audience and constituents thinks of me. I have worked with her to make sure my message, my process and results are in alignment with my objectives. She will help you develop your personal brand and map the different methodologies and processes you can start using now to make sure your personal brand is being communicated in an intentional way."
Kevin Custer, CEO, Autism Pro
- Personal brand development: Creating value for yourself within your target audience.
- Finding your “voice” and leveraging your unique value to your employees, co-workers, clients and potential clients.
- Identifying your expectations and passion at work. Leveraging your brand promise to market yourself and your skills in a more targeted, effective way.
- Understanding how you differ from your competition -- embrace and exploit your strengths!
- Marketing your brand to attract better clients, opportunities, and jobs.
Our clients are professionals in leadership roles in law, accounting, finance, business management, commercial real estate, and investments. Our clients are public speakers, business owners, corporate and non-profit executives, business coaches, and thought leaders.
For reasons of confidentiality, we do not list the names of our personal branding clients.
Q: Who needs a Personal Brand?
A: Anyone who wants to differentiate themselves, or their services, from their competition.
Example: Attorney looking to build a practice and a reputation for excellence in a practice area, but whose name is not on the letterhead yet.
Example: Accountant known as being an “audit guy” rather than expert at investigative, forensic accounting solutions for mid-size companies poised for acquisition.
Example: CEO viewed as being “difficult to deal with” who really needs to build buy in from internal and external stakeholders.
Example: Executive looking to grow their value in the organization who is referred to as “not leader material” by peers and supervisors.
Your brand is your reputation, your legacy, your value. Your brand either attracts valuable opportunities for you, or limits your choices. Which would you rather?
Have you ever put on a pair of great looking shoes that are just a little too small? You wear them, receive compliments, check out their reflection in the mirror, but are constantly reminded that they just truly don’t fit... By the end of the day, you can’t wait to shed these beautiful shoes -- they hurt!
When we try to fit ourselves into a situation which does not align with our values, passion and interests, we feel the pain/angst/discomfort of our brand out of alignment. Most of us can fake it for a while – particularly if a positive reflection shines back -- but when we are not aligned in value and integrity, our brand is screaming to take off the shoes!
When we try to fit ourselves into a situation which does not align with our values, passion and interests, we feel the pain/angst/discomfort of our brand out of alignment. Most of us can fake it for a while – particularly if a positive reflection shines back -- but when we are not aligned in value and integrity, our brand is screaming to take off the shoes!
