360 Presentations

“Your brand is what sets you apart from everyone else.” – Lida Citroen

Ignite Your Personal Brand & Stand Apart from the Competition!
Everyone has a personal brand – either by design or default. Your personal brand is your reputation, legacy and the value others assign you. Right or wrong, their perception is your reality! Developing and managing your desired brand enables you to create and attract opportunities by building credibility for the unique value you bring to situations.

“It’s about the expectation of the experience of working
with YOU!” – Lida Citroen

Lida offers this upbeat, interactive, and motivating program as a keynote speech, seminar and workshops. Participants will learn how to:
  • Discover what makes YOU unique
  • Articulate your unique selling proposition
  • Solicit valuable feedback
  • Understand the audience that must find you relevant
  • Live your brand through authentic and consistent action!
Participants will also learn how to ignite the power of their brand through marketing strategies, including:
  • Online social media
  • Elevator speeches
  • Networking
  • Marketing collateral
  • The brand character (look, style and presentation of your personal brand)
This program is ideal for: professionals, business owners, boards of directors, job seekers and teams looking to differentiate themselves in a competitive market!


Networking as Intentional Relationships – It’s All About WHO You Know!
When attending a networking event, most of us focus on one thing – meeting decision makers! What if there are none? What if they don’t want to meet you?

This fast-paced presentation outlines reasons today’s professionals need an intentional, organized and well-rounded network of diverse contacts to support their business efforts. Lida presents distinct networking systems and strategies that add value to any professional’s circle of influence to drive business knowledge, exposure, influence and support. Participants will learn proven techniques to effectively and authentically network with new and existing contacts and drive results!

Specific take-aways include:
  • Three categories of networking contacts to pursue
  • Organizing your database (contact list) to maximize opportunities
  • The 10 most common mistakes professionals make in networking
  • How to build authentic, win-win relationships
  • What to do if a network relationship goes bad
  • This program provides clever insights, real world examples, practical tactics and strategies participants can begin using immediately!
Click Here to read what participants say about these presentations!

Recent Presentations Include:

• Association for Corporate Growth (ACG)– regional conference

• Western Regional IPMA-HR Conference
• SHRM, CSU Colorado Chapter
• Financial Planning Association
• Colorado Society of CPAs
• University of Denver, Women of Enterprise conference
• Women’s Vision Foundation (Women’s Link)
• Women in Cable & Telecom

• Women in Business Network
• WIT-HIT
• LMCC Career Transition Group
• Discovery Job Network
• University of Denver, Real Estate Construction Management club / National Association of Homebuilders
• Colorado Free University
• Business Connection Network
About the Presenter/Trainer:
Lida Citroën has been helping businesses and professionals uncover and develop their true brand value for more than 20 years. As principal of LIDA360, she helps her clients tap into their unique brand assets to produce effective and measurable marketing programs. Her methodology and approach are both innovative and practical, and she is recognized for her contagious passion for quality. Read some of the testimonials from past attendees of her program.