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Lida's best-selling book on reputation management teaches you how to identify your personal brand, target audiences, understand feedback and market yourself for success! Lida gives you step-by-step instruction for building a powerful elevator speech, networking in your industry, creating a unique image, managing your body language, and using social networking to build your brand online!
$18.95 + shipping

In Stand Apart from the Competition, Lida shares many of the outstanding personal branding principles she teaches her successful executive clients around the world. Lida will show you how to identify and articulate your personal brand and build a targeted marketing program to get you noticed! This program is informative, engaging and packed with lessons you can start using today.

$39.00 + shipping

Special Offer! Kick start your personal branding today: Buy the book and the DVD for a special price!

$45.00 + shipping
(Save $12.95!)

The book
"Reputation 360: Creating power through personal branding"

Is your personal brand working for you?

“If you were a car, what kind of car would you be?”
That question may seem like a weird take on a classic Barbara Walters interview line, but it’s actually part of the LIDA360 discovery process for creating a unique and authentic personal brand. In today’s mercilessly competitive marketplace, a strong personal brand sets you apart and gives you a powerful competitive advantage.

This breakout book takes branding to a whole new level – from the corporate marketing realm to personal empowerment. It offers Lida Citroen’s branding expertise in a format that’s as engaging as she is in person.

Ask about corporate and multi-order discounts!

REPUTATION MANAGEMENT EXPERTISE
Lida presents her ideas in a concise and easy-to-follow manner. She infuses all that she does with an enjoyable balance of creativity and practicality. Marie Kline, Associate Director, Franklin L. Burns School of Real Estate and Construction Management, Daniels College of Business / University of Denver


LIDA'S PERSONAL BRANDING BLOG
For tips, information and ideas to build and market your personal brand, visit Lida's blog.



Corporate Branding
  • Brand development
  • Brand assessment
  • Strategic marketing
  • Targeted communications
  • Executive coaching
  • Social media marketing
  • Reputation management
Personal Branding
  • Personal branding for executives
  • Thought leader development
  • Promotions
  • Reputation management
  • Social media development
Speaking
  • Personal branding
  • Reputation management
  • Training and coaching
  • Seminars and keynotes
  • Professional groups, associations, corporations and businesses
  • College and university students
Media
  • Personal branding articles
  • Reputation management videos
  • Tools and resources
  • Podcasts and webinars
  • “Reputation 360: Creating power through personal branding”
  • Press Kit
Store
  • “Reputation 360: Creating power through personal branding”
  • Stand Apart From Your Competition DVD
  • Tools and resources
  • Video
  • Speaking and training
  • Presentations and seminars
About Us
  • About LIDA360
  • Lida Citroën
  • Lindsay Jefferson