360 Resources
Personal Branding Case Studies
Empower Your Employees as Online Brand Evangelists
Perception is Everything As published in Inside Supply Management Magazine (Dec. 09)
Does Your Company Brand Need a Tune-Up?
10 Quick Tips for Building Your Brand Online
10 Tips for Marketing Your Personal Brand
What Did She Call Me? As published in Going Bonkers Magazine (Oct. 09)
PC or MAC? A Look At Brand Loyalty
Personalize Client Appreciation
Who's Controlling Your Reputation?
Measuring Brand Marketing
Marketing Effectively in a Turbulent Economy
Authenticity in Marketing
Engagement Marketing: The Future of Client Marketing
Does Your Web Site Match Your Lobby?
Quicktips: Networking
Quicktips: Writing your elevator speech
Quicktips: Personal Branding
Quicktips: Online Personal Branding
LIDA360 Podcast Chapter 1
Authenticity in Marketing (Quicktime audio file, 3.00 MB)
Personal Branding Process (Quicktime audio file, 1.50 MB)
Client Testimonial for Lida Citroën - Lethia Owens - President/CEO Lethia Owens International, Inc. View Video
Social Networking Landmines to Avoid at Holidays - Be sure to avoid common social networking mistakes. Here's a quick set of tips to ensure your holiday posting doesn't result in a New Year's hangover! View Video
Social Media Tips - Lida Citroen, principal of LIDA360, helps professionals consider three important areas before joining the social media conversation to build their personal brand. View Video
Your personal brand is your reputation... your most valuable asset. - Lida Citroen, Principal of LIDA360, explains the fundamentals of perception as it pertains to reality, and your personal brand. View Video
Authentic Brand Marketing - Lida Citroen discusses the importance of focused and authentic brand marketing to help corporations leverage their strengths, and grow market share. View Video
Personal Branding Case Studies Empower Your Employees as Online Brand Evangelists Perception is Everything As published in Inside Supply Management Magazine (Dec. 09) Does Your Company Brand Need a Tune-Up? 10 Quick Tips for Building Your Brand Online 10 Tips for Marketing Your Personal Brand What Did She Call Me? As published in Going Bonkers Magazine (Oct. 09) PC or MAC? A Look At Brand Loyalty Personalize Client Appreciation Who's Controlling Your Reputation? Measuring Brand Marketing Marketing Effectively in a Turbulent Economy Authenticity in Marketing Engagement Marketing: The Future of Client Marketing Does Your Web Site Match Your Lobby? Quicktips: Networking Quicktips: Writing your elevator speech Quicktips: Personal Branding Quicktips: Online Personal Branding
LIDA360 Podcast Chapter 1 Authenticity in Marketing (Quicktime audio file, 3.00 MB) Personal Branding Process (Quicktime audio file, 1.50 MB)
