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360 Testimonials

Business Services:
“I've had the pleasure to work with Lida, have Lida work for a client, see her speak and have Lida do personal branding work for me. Her branding process is by far superior to others I have worked with and is amplified by her experience and expertise. She brings clarity, focus and sense of direction with powerful insight. She is able to translate thoughts, feelings and behaviors into concise messaging that truly reflects your brand.”
Carol Alm, President, Carol Alm Consulting/ENVISION



“Lida's professionalism and talent as a brand strategist is inspiring. I value her input and ideas and she has the amazing gift of helping one take their vision and put wheels on it. I have trusted one of my most important projects this year to her care and development. During our initial phase she has added so much value. She has challenged me to think bigger and bolder about where I want to take the project. I can't wait to see where we end up.”
Lethia Owens, Owner, Lethia Owens International, Inc.



Lida posses great knowledge in the field of branding, and is quite inspiring as a business growth consultant. She is an expert. That is why we hired Lida 360 to assist Merten Design Group in the framing of our own branding initiatives. She has helped us assess our brand and identify the essence of our value as a results-oriented marketing communications firm. Lida has given us a map to follow, that keeps us moving toward our goals.

And she embraces technology. Lida lives at the edge of internet technology and stresses the value of utilizing networking opportunities to enhance awareness, exposure and growth. Lida has been a great asset to our team and she is an absolute delight to work with.

Hire her! We did.
Barry A. Merten, CEO, Merten Design Group



I have worked with Lida for the last 6 months and found that she is a delight to work with, gets up to speed very quickly on any size project, and has proven herself to be professional, direct, devoted and decisive -- she says what she believes is best for an organization, not what she thinks they want to hear. With her depth in the marketing sciences she can craft a strategic marketing and branding plan while designing and managing the tactical marketing needs an organization must have to make their goals a reality.

I recommend Lida without hesitation to anyone at any stage of their organization’s marketing communications development. She exceeded my expectations in all areas.
Todd Wheeler, President and CEO, Concierge Resource and Hospital Concierge of America



Lida is a pro. She is inventive and intelligent and always lives up to her promises. Lida's work is always professional, on time, and affordable. There is none better than Lida!!
Audrey Boxwell, PhD., owner, PsycheHike



I worked with Lida Citroën when she was Director of Business Development at RNL Design. Lida brings remarkable and comprehensive expertise to brand and client development and marketing communications. She understands how to strengthen a client’s market position, image and profile by first evaluating its core needs and objectives. Her strategic approach improves the way a client communicates with its customers and the world at large with dramatic results. Passionate and dedicated, Lida constantly strives to exceed her clients expectations. Without hesitation, I would gladly work with Lida again on any project and fully endorse her as a business colleague or client.
Jacqui Argyres, Consulting, Argyres Communications



Lida and I have worked on freelance projects together for many years. Lida brings tremendous client development, branding and marketing expertise to our engagements. Her process starts with key understanding of the client's brand, needs and goals, then she aligns programs and strategies to meet their objectives, keeping their brand values in tact, and their audiences in mind at every step. Lida brings enthusiasm, passion and intelligence to projects and client work. I would recommend her strongly!
Scott Maiwald, Software UI Engineer, InfoNow Corporation



Personal Branding:
I am one who has been affected by many companies laying off their employees ... Working with Lida has proven an incredible focus for me in understanding what my individual brand is and how to market myself more proactively. Her strategy is stellar and I highly recommend her whether you are looking to improve your individual brand, or a company looking to stay active during this tough economic time.
Carolyn C.



Lida is a dynamic and powerful communicator who possesses the gift of being able to make complex subjects understandable. She has taught and encouraged me to meet challenges that I had never before thought possible. Through her expertise in the field of branding, communications and marketing you will see all around results.
Lori F.



I worked with Lida to understand my value proposition and how to best market myself and my business. The process she guided me through helped me clearly and confidently articulate what I offer clients, how best to serve them, and how to be authentic in all my business dealings. I still refer to my Brand Framework that we created as I make decisions!
Shelly DeWit, President, DeWit Strategic Solutions



Presentations & Training:
“Every time I have been fortunate enough to attend one of Lida Citroën’s presentations, I always come back with new insights and valuable information. Lida consistently delivers thoughtful and engaging presentations. I highly recommend attending Lida’s seminar on personal brand development. For my clients (upper level executives in job transition), Lida tailored her seminar to fit the needs of the group. I found it invaluable to hear her innovative techniques to help job seekers identify their personal brand, differentiate themselves from the competition, and deliver the unique message contained in one’s personal brand to the right people.”
Nicole Heckers, president, Heckers Development Group



Dear Lida: Thank you for taking the time to speak with the Denver Student Chapter of SHRM at CSU on November 11, 2008. You were able to reach the students in the short presentation you made. The information you provided was relevant and interesting to everyone present that evening. Being able to sit in the casual setting and share openly helped us all to take in everything we talked about. The open feeling and group participation of your presentation made a big impact on the students present that evening. We are all looking forward to listening to you present again at the course you offer at Colorado Free University. We have told the other students about your course as well and I know there are already many interested people.
Thank you again, Denver Student Chapter of SHRM



Lida presents her ideas in a concise and easy-to-follow manner. She infuses all that she does with an enjoyable balance of creativity and practicality. When Lida presented at our Women of Enterprise Conference, she delivered her material in a professional, confident way and infused enthusiasm and energy into the topic. The audience consisted of 500+ business professionals, and we had very positive feedback on her presentation.
Marie Kline, Associate Director, Franklin L. Burns School of Real Estate and Construction Management,
Daniels College of Business / University of Denver




Lida Citroën is an accomplished speaker and business person. Her experience and knowledge brings credibility and value to her speaking engagements. Rocky Mountain WICT (Women in Cable and Telecommunications) has had the pleasure and honor of her presenting to our sessions and program kickoffs as a keynote speaker numerous times. She is a favored speaker – one that our constituents request!
Most recently, Lida captivated a group of Business Leaders with a customized presentation on branding and marketing one’s self. The presentation was empowering, motivating and very informative. Our audience appreciated the practical advice and information she shared and the enthusiastic and genuine way she presented the material. Lida has an open invitation to be a keynote for our future programs!
Susan Baker, Board of Directors/Mentoring Program, Rocky Mountain WICT Chapter



Lida Citroën presented our new brand platform at our 2007 National Chapter Leaders Conference to an audience of several hundred attendees. Her energy, professionalism and understanding of the subject were clearly keys to the success of a major initiative for the organization. She presents very well to large, and small, groups of individuals. I highly recommend her speaking and presenting abilities.
Julie Massaro, Managing Director Component Relations, Financial Planning Association



"Awesome program! I came away with extremely good information on how to better understand myself, as well as getting focused on my own brand."
- Carolyn, home builder, Denver




Lida spoke to our Transitions Job Group about ‘Intentional Networking’ and ‘Elevator Speeches’. She was an engaging speaker who provided the group with valuable insight and practical application tips. I would welcome the opportunity to work with her again anytime. She is both knowledgeable and personable.
Cynthia Nottoli Phillips, Principal Alta Terra Marketing



“Lida helped me see the branding process in a different light, and was very helpful in getting me started on developing my personal brand!”
- Lane, attorney




"I would definitely recommend this class to a friend!"
- Creighton, entrepreneur, Denver




"I found your talk very motivational!"
RT, DISH Network, Denver




"Thank you! This presentation was terrific!"
Darlene, financial systems, Denver