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First of all, thank you for your service!
As you transition to your next career, particularly if you are targeting a job in the civilian sector, you will soon realize the importance of presenting a powerful personal brand. Your personal brand is your reputation, your legacy and your most valuable asset. In today’s global economy, it is critical that you direct and manage your reputation in person and online, and live your core values (walk the talk).

The value people assign to you is directly tied to how they feel about you – and perception is often created by your behavior, image and positioning. Start taking control of your reputation today.

As Featured In...

Articles and Resources
Taking Control of the Interview - 2015
Why Military Spouses Need a Personal Brand - 2015
5 Reasons to Hire a Military Spouse (Entrepreneur Magazine) - 2015
10 Mistakes You Might Be Making in Job Interviews - 2015
10 Ways Your Body Language Can Send the Wrong Message - 2015
Why Veterans and Civilian Employers Have So Much Trouble Communicating (Entrepreneur Magazine) - 2015
Why Hiring A Military Veteran Could Be Your Best Business Decision
The Illinois Manufacturer - 2015
3 Mistakes Service Members Typically Make on LinkedIn
Grantham University Blog - 2015
Why Veterans and Civilian Employers Have So Much Trouble Communicating
Entrepreneur Magazine - 2015
Make Your Online Profile Stand Out
107.9 WNCT - 2015
Why Hiring a Military Veteran Could Be Your Best Business Decision
Business Know-How - 2014
How hiring a military veteran could help your business grow
Boulderopolis - 2014
Why Hiring A Military Veteran Could Be Your Best Business Decision
Veterans Enterprise - 2014
From the Military to Corporate World
Gatehouse Media - 2014
Veterans: Your Job Is to Create Value
Every Veteran Hired Blog - 2014
Veterans must learn to promote themselves to employers
Pocono Record - 2014
Veteran Transitioning Tutorial
Jump Wings - 2014
Private Sector Tackles Veteran Joblessness
US News and World Report - 2014
Hiring Veterans Makes Smart Business Sense
Impact Publishing - 2014
Veteran’s Day Interview
Michael Cohen Radio Show - 2014
Why Hiring A Military Veteran Could Be Your Best Business Decision
Veterans Reporter News - 2014
Die Veteranen AG
Handelsblatt - 2014
12 Things You Are Doing to Hurt Your Job Search - 2014
5 Insights for Veterans Competing in the Civilian World (Entrepreneur Magazine) - 2014
Why Hiring a Military Veteran Could Be a Contractor’s Best Business Decision
Construction Executive - 2014
Why Hiring A Military Veteran Could Be Your Best Business Decision
Workplace Connection - 2014
Expert Tips for Hiring Veterans
Love To Know Blogs: HR Matters - 2014
Should Your Company Hire Veterans?
Love To Know Blogs: HR Matters - 2014
Veterans in Transition
The VVA Veteran - 2014
Military vets face battle to find jobs
Florida Today - 2014
What To Do: First Months of a Job Search - 2014
Why veterans make great employees
Jim Blasingame - 2014
Veterans are having a more difficult time of finding work
Jim Blasingame - 2014
Hiring a veteran could be a great business decision
ColoradoBiz - 2014
The Key to Post-Military Career Success: Prepare Now
Business News Daily - 2014
From the battlefield to the boardroom: helping veterans succeed at work
The Guardian - 2014
5 Secrets for a Standout Resume - 2014
10 Things Veterans Want Hiring Managers to Know About Them - 2014
10 Things Veterans Want Hiring Managers to Know About Them - 2014
Firms say hiring vets is worth extra effort – here's what they do
Crain’s Detroit Business - 2014
Is Entrepreneurship Right for Your Next Career? - 2014
The Military Veteran as an Entrepreneur
The CEO Magazine - 2014
What to Look for in a Great Employer
Military Transition News - 2014
Connect & Collaborate - Remember Veterans
ICOSA Magazine - 2014
Veterans need a ‘brand’ in order to get jobs
9News - 2014
Back on Track
USAA Magazine - 2014
Veterans find military service no leg up in job market
Citizen Times - 2014
What's in the Book Basket This Week? Politics and Children (I repeat myself)
Magic City Morning Star - 2014
From Service to Civilian: Four Career Challenges Veterans Face
Military News - 2014
Personal Branding Helps Veterans' Careers Thrive
KMI Media Group Blog - 2014
Military spouses make working their mission
NY Post - 2014
Program, Book Aid Veterans In Post-Military Business World
Southwest Times Record - 2014
Shinseki's departure paves the way for reforms in VA
La Opinion - 2014
Your Next Mission with Lida Citroen
At The Helm: Women in Biz - 2014
Why Veterans Must Relearn the Concept of Trust - 2014
Your Personal Brand Matters Most!
Military Transition News - 2014
5 Tips on Staying Positive During a Job Search - 2014
The Military Benefits Podcast: Military Transition Tips - 2014
7 Networking Myths Debunked - 2014
New Resource For Veterans Transitioning to a Civilian Career
9News - 2013
Job tips for recent college grads, military vets
9News - 2013
New Social Media Sites Help Military Manage, Find New Careers - 2013
From The Battlefield To Business: Transitioning Our Veterans Into The Workforce
ICOSA Magazine - 2013
From The Battlefield To Business (PDF)
ICOSA Magazine - 2013
How to Network at a Job Fair - 2013
Female Veteran Hiding Service - 2013
Self-Promotion Will Feel Foreign to a Veteran - 2013
Going Back to School After Transitioning - 2013
Asking for Recommendations as You Build Your Brand - 2013
Discussing Prior Service With Interviewers - 2013
Failure IS an Option: 4 Tips to Handle Rejection - 2013
What Is Your Unique Value Proposition - 2013
Build Your Brand Before Your Resume - 2013
The War at Home: The Struggle for Veterans to Find Jobs - 2013
Holiday Networking Tips - 2012
Crafting Your Elevator Pitch - 2012
Authenticity is Key to Transitioning - 2012
Build a Networking Strategy for your Transition - 2012
Expert Q&A: Using Your Social Network - 2012
Military Transition Q&A: Finding the Right Fit - 2012
Military Transition Q&A: Image Matters - 2012
Navigating Your Transition: Reputation Matters - 2012
From the front lines to Wall Street
9News - 2011
Lida’s work with military veterans
Fox 31 - 2011
Tips for Veterans on Employment
Mile Hi Radio - 2011
For more information on personal branding or military civilian job transition or to book Lida for an event or meeting, call us at 800-314-5060 or email


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“With your guidance, I have found my direction and the power to take control of my career and my life.”
Jeff, Marine Sergeant

“Lida really understands the diverse skills military veterans possess and is an expert at translating those skills into language that the business community can understand. She has my highest possible recommendation to military vets in transition.”
Mike, Navy Fighter Pilot, TOPGUN Graduate

Lida offers her Personal Branding and Reputation Management programs as a discounted rate for military members and organizations. Lida also offers customized programs that fit your needs. If you are interested in booking Lida to speak to your military organization or at a military event, please email or call 800-314-5060 for more information.

Corporate Branding
  • Brand development
  • Brand assessment
  • Strategic marketing
  • Targeted communications
  • Executive coaching
  • Social media marketing
  • Reputation management
Personal Branding
  • Personal branding for executives
  • Thought leader development
  • Promotions
  • Reputation management
  • Social media development
  • Personal branding
  • Reputation management
  • Training and coaching
  • Seminars and keynotes
  • Professional groups, associations, corporations and businesses
  • College and university students
  • Personal branding articles
  • Reputation management videos
  • Tools and resources
  • Podcasts and webinars
  • “Reputation 360: Creating power through personal branding”
  • Press Kit
  • “Reputation 360: Creating power through personal branding”
  • Stand Apart From Your Competition DVD
  • Tools and resources
  • Video
  • Speaking and training
  • Presentations and seminars
About Us
  • About LIDA360
  • Lida Citroën
  • Lindsay Jefferson