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Your Next Mission: A personal branding guide for the military-to-civilian transition is a powerful and comprehensive new employment resource for the millions of veterans currently or soon-to-be transitioned into the civilian sector. This book addresses the gap in current tools available for transitioning military personnel, by offering a clear, compassionate, and compelling guide to:
  • building a unique personal brand;
  • evaluating career options based on individual values;
  • understanding rules of the corporate and professional market place;
  • leveraging powerful strategies for social media, image, body language and more; and
  • offering clarity in the job search process.
Based on 5+ years of research, and with interviews from key executives from the Walt Disney Company, BAE Systems, and others, Your Next Mission empowers veterans with the tools, confidence, and competitive advantage for the next chapter in their lives.

A Video For Veteran-Friendly Corporations:

For more information on personal branding or military civilian job transition or to book Lida for an event or meeting, call us at 800-314-5060 or email

About The Author:
Lida Citroën has been serving the transitioning veteran community for many years, presenting workshops and seminars at conferences, events and job fairs; counseling hundreds of veterans personally; and writing a monthly column for, the largest website for active duty and retired military.

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"In an increasingly competitive and uncertain job market, smart employers are seeking to employ our Nation’s veterans. Yet for the employer and veteran alike, this transition can be unfamiliar territory. In Your Next Mission, Lida Citroën shares her passion and expertise as she instructs transitioning veterans in the art of building a personal, authentic brand in order to highlight the relevant skills, experience, work ethic and leadership traits that made them so successful in uniform."
General Peter Pace, USMC (Ret)
16th Chairman of the Joint Chiefs of Staff and
Chairman, Wall Street Warfighters Foundation

"Your Next Mission should be required reading for military service members before they transition to their next career after military service. This book also serves as an essential tool for veterans who seek to understand how to utilize and articulate their unique passions, knowledge, skills, and abilities in the corporate world. This valuable information, coupled with the leadership learned in the military, will help veterans become more relevant and attractive to employers."
James Rodriguez, 1st Sergeant, USMC (Ret)
Director, Government Relations, BAE Systems

"Lida Citroën is passionate about helping veterans gain confidence and advantage in their transition to a civilian career. In this book, she clearly spells out the steps needed to successfully enter this next chapter in their life."
John Melia, Corporal USMC., 1st Lieutenant,
US Army National Guard
Founder and former CEO, Wounded Warrior Project

“I’m grateful that I came across Lida’s work! Lida focuses on the unique experience of transitioning military members and provides a practical, common-sense approach which, if employed by the transitioning military member, will greatly assist them in their new journey. Lida has a knack for breaking down that all-too-ambiguous issue of who you are, how you’re perceived and how to get the attention of the people you want attention from. Now that you’re taking the rank off, the dynamic of how you are presented and perceived changes; Lida walks you through how to manage that strategically and effectively.”
Paul Bogacz, Captain, US Air Force (Ret), Curriculum Developer,
United States Personnel Professional Development School

Corporate Branding
  • Brand development
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  • Reputation management
Personal Branding
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  • Thought leader development
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  • “Reputation 360: Creating power through personal branding”
  • Press Kit
  • “Reputation 360: Creating power through personal branding”
  • Stand Apart From Your Competition DVD
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  • Video
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  • Presentations and seminars
About Us
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