A strong reputation drives influence and impact

How are you perceived by the people you seek to lead?

By focusing on values, vision and target audiences, you can have a personal brand that creates desired perception and allows you to recover from negativity.

Reputation is your greatest asset. Drive it!^™

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Learn More About Lida

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“Everyone has a personal brand — by design or by default.”
– Lida Citroën

A leader in reputation management and personal branding, Lida Citroën has worked with hundreds of international business leaders, entrepreneurs and professionals, designing and promoting authentic, passionate and intentional reputation strategies that DRIVE results!

Leveraging Professional Branding

Everyone has a personal brand – by design or by default. How you are perceived and received by the people you seek to influence and impact matters.

Learn how executive consulting, personal branding, executive presence and leadership coaching can drive your career to new heights!

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Building Up Veteran Talent

The men and women who serve our nation represent a talented, resilient and skilled workforce. LIDA360’s commitment to corporate social responsibility has led us to work with veterans at all levels of military-to-civilian transition.

Let’s explore how you can better recruit, grow and retain veteran talent in your organization today!

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Companies and Clients Lida Has Worked With

Resources At Your Fingertips

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Reputation 360 Book

In today’s competitive environment, a strong personal brand sets you apart, empowers you to own your career and clarifies your goals, values and purpose. In this book, Lida spells out the steps to build – and market – your personal brand!

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TEDx Talk

Need help finding your passion and purpose? Watch as Lida shares her path to serving those who’ve served in this powerful and motivating TEDx Talk.

Watch TEDx Video

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LinkedIn Courses

Unleash the power of LinkedIn Learning, and start with one of Lida’s many courses on reputation management, personal branding, military transition and even interpersonal communications!

Linkedin Learning

Military Veterans

Military veterans transitioning into the civilian workplace – corporate or entrepreneurship – benefit from Lida’s training and guidance. Since 2009, Lida has coached thousands of service members and veterans. Employers sourcing, hiring and employing veterans utilize Lida’s insight and passion for the military veteran to add value to the business bottom line.

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Testimonials

“Lida brings a fresh and enriched perspective to developing and managing a rebranding of an individual or company. She manages to understand and then capture the essence of what needs to be communicated and the most effective approach to bringing this to the targeted audience. I could not imagine any person who could not benefit from engaging with her firm.”

Roland Vandermeer, Founder and Managing Director, Ultra Capital
“Lida is an unparalleled incredible executive coach and mentor. In addition to professionally coaching many talented leaders, she also donates a massive portion of her time to giving her coaching services away for free to Veterans & military spouses.

Diane Rau, CEO and Co-Founder, Veterati.com
“Personal brand matters. Lida’s approach is fresh, effective, engaging and nets tangible results.”

Randy Wilhelm, CEO, Knovation
“The most admirable aspect of Lida’s personal branding process is that she not only talks the talk but she walks the walk. Lida uses a creative and personal approach, which is both engaging and perceptive.

I highly recommend Lida for anyone who needs to ensure they convey the right message, anyone making a career transition, or anyone who wants to hone their public speaking skills.”

Jon Arnold, Military and Veterans Liaison, US House of Representatives
“I will tell you that Lida can make a crowded room come to a complete stop when she speaks! If you are looking for a motivational and inspiring speaker look no further than Lida!”

Debi DeLoney, Business Development Manager, ENGS Commercial Finance
“We worked with Lida to coach our executive team prior to acquisition by one of the largest players in our industry. Lida gave our leadership team the confidence and tools they needed to clearly communicate their personal value and the overall value of the company. As a result our company received the highest valuation for a company our size and was successfully acquired. Since the acquisition I have continued to work with Lida and I would highly recommend her and her team for both personal and corporate branding needs.”

Myron Pincomb, Board Chairman, International Board of Credentialing and Continuing Educations Standards
“Lida was able to show extreme flexibility and exceptional facilitation skills while managing a strong-willed executive team and complex agenda. When the team got off-track, Lida was able to lead the conversation to a place of high-impact and focus. Our executive team was able to, through a well-orchestrated process, achieve meeting objectives and align on guiding principles. I highly recommend her services.”

Traci Kellner, EVP Human Capital, Beeline
“As a first-time CEO, Lida’s counsel and methodology were critical to discovering my identity as a leader. Together we articulated my vision, shaped my leadership style, and built a robust brand platform for my company and me. Lida provides me with expert advice to guide my reputation, leadership skills, and personal brand to enable our success.”

Dave Mitchell, CEO and Founder, Singularity Networks
“Lida’s expertise in personal branding and reputation management were instrumental to my successful transition from career military officer to nonprofit leader. Her unique process and dedication ensured. My passions, skills, and experiences aligned. I’m confident the work I’m now doing will have lasting impacts and was made possible because of Lida’s work with me personally and with my organization as a whole.”

Chris Ford, CEO, NAVSO
“Lida is polished, an excellent presenter, a passionate leader and a dedicated advocate for military veterans and their families. I personally refer to the personal branding work we did together regularly and appreciate her pointed, candid guidance. I would highly recommend Lida for any personal branding and coaching work at all levels of an organization.”

Lauren Addy, Director, National Recruiting, Colonial Life
“Through Lida I learned that my personal brand is not what I think of me, it is what my audience and constituents thinks of me. She has been highly effective for myself and the people I referred to her.”

Kevin Custer , Founding Principal, Arc Capital Development, Denver, CO

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A strong reputation drives influence and impact